7 years before it was a break-out hit
it was just an idea
The Story of Mothers and Daughters began as a twinkle … an idea.
A hope.
A desire.
An aspiration…
… to tell a profoundly human story, a universal story, that focused on women’s experience.
… to reveal a primary, essential, core human relationship
… and to do it in a way that had never been done before.
We made a promise to ourselves: to do in depth research interviews with at least 400 women and girls* so that the story would be honest, representative, diverse, inclusive… and kick-ass powerful and entertaining.
At the time we called it “Hard Labor: the story of mothers and daughters”
(glad we changed the title? i am, hahaha.)
100 interviews and 1000 phone calls later, a Vice President at Kodak told us they were potentially interested in sponsoring the documentary, Did we have a pitch reel?
(Actually, this was so long ago that what she literally said was, “Did we have a slide show?”)
Sure, we said.
Except we didn’t.
Fortunately we did have Harper Collins, the publishing house, as a partner. They planned to publish a Mother-Daughter photo book to accompany the future TV broadcast. They had a photo library. Available immediately. (an important thing in the pre internet era.)
The next day, Gary selected 500 hopefully appropriate images and literally worked around the clock for most of next 3 days and …it was done, just in time. We sent it off to Kodak. At their key decision makers meeting, they played it. We attended by phone, listening as the video played, and then it ended.
Silence.
Silence for the LONGEST time.
We said nothing.
We held our breath.
We waited.
Eventually, we started to hear some discreet sniffling sounds.
Then came the Vice President’s voice. She said, “Excuse us while we collect ourselves. I had to go to the next room and bring back some tissues. There isn’t a dry eye in the room here.”
Later, our ally the Vice President explained that she had been serving on this committee for over 10 years. Without a doubt, she said, she had seen over 10,000 slide shows and pitch reels. She said this was the best one she had ever seen.
Kodak became our first sponsor and first money in …
…on our million dollar journey to making a truly pro-woman, truly diverse, and truly authentic non-celebrity-based network documentary.
Really? you ask.
Yes, we answer.
Why 400? you ask
Well, i'd like to thank Connie Field for that. She is an extraordinary documentary film maker and watching her doc "Rosie the Riveter" was one of the transformative moments in my story telling career. I asked her how she had found such amazing exceptional women to be her main characters.
She said, "I pre-interviewed 400 and chose the best."
I was floored. I never forgot it - 400 interviews.
An actual number. A quantitative data point on the road map to excellence.
400.
If you want the best people on screen, ya gotta take the time and to looking.
Quiz for future film makers if you want to make a film about a one-in-a-million quality person, how many interviews should you do to find that person?
Cuz whatever you answer, the main point is this: hard work yields results.
two great quotes on this point:
"Golf is a game of luck. The more I practice, the luckier i get." Sam Snead
"You miss 100% of the shots you don't take." Wayne Gretzky